Schedule now being determined, planned stops include: Boston MA (ARIA /MIT), NYC, Washington D.C., Rochester NY, Toledo OH, Detroit, Ann Arbor MI, Chicago, Natchez MS, Denver CO, Boulder CO, New Orleans, Austin (SXSW), Los Angeles, San Francisco(GDC)
Graduate of the Rochester Institute of Technology, director/writer/producer for Cartoon Network, Fox, Fuji TV and CNN, Stephen Black was involved with a $3.2M gaming startup, from 2002-7. He then became a writer/artist while waiting for mobile spatial computing(AR/VR) to mature.
Now is the time to produce AR content for industry, art and entertainment- and games.
I have been involved with games/spatial computing since 2002, and am now ready to launch an AR startup that involves games, filmmaking and video/content production. If you, or someone you know, is interested in investing, I hope we can talk.
I can share the successful pitch I used at TechCrunch Shenzhen a week ago. As positive as the response was, it never hurts to share a vision, especially if that vision includes a unicorn. onwARd, Stephen Black
PS The flyer below is a bit out of date; the startup idea mentioned below includes games.
This blog has many posts about AR and startup plans, all of which are outdated, but do provide insights.
Hello and welcome. My name is Stephen Black and I work with media, words and art.
Media: VR, computer-generated environments,video and photography.
Words: articles and books, including Bali Wave Ghost, I Ate Tiong Bahru (a national bestseller in Singapore), Tiong Bahru Mouth, Obama Search Words and a few others.
This post gives you some idea of my current projects.
Thank you for stopping by.
Ai Wewei, Yesim Agaoglu, Stephen Black, Eugene Soh collaboration in gallery.sg
Works created with ink
If one person can be said to symbolize the Tiong Bahru Market, it might be this guy in the hat...
THIS post was written before SPOKEN started. SPOKEN is a project I am doing with Eugene Soh, an experiment in which art, text, virtual reality and social media intersect. Learn about SPOKEN here.
To enter gallery.sg and experience SPOKEN, click here.
Here is the extremely short version: from 2002 until 2008 I was involved with a visionary virtual reality project that combined educational practices with gamemaking and multimedia. However, the spiritual captain of the project was part Disney, part Microsoft and part Sex Pistols. An unexpected death, treachery, incompetence, inexperience, bureaucratic boondoggles and more made my life "interesting"... I have pages of notes about the events and the spirit of the times. We were doing things like Youtube and Second Life before they started. The project was so close... and yet so far away. (Actually, now that mobile technology has settled down, I hope that the lessons and products of that experience can be revitalized. But that's yet another story.)
In 2006, as a way of showcasing our technology, I entered a gamemaking hackathon. A theme was given on a Thursday morning and the next day at five the results were judged.The theme was something about healthy eating, I think. Working with my programmer in Hong Kong, we made a game in which the viewer learned about the calorie count of certain foods. The player competed with an AI character. It was fun to do.
However, what I remember most was a team that made an incredible flash game. I don't remember if they won or not, but I do remember two guys on that team very well. George Parel and Eugene Soh were full of energy, knowledge and bursting with creative ideas.
They still are.
I've been lucky to work with George and Eugene on a few projects since then. In 2008 I finally had to put the educational gamemaking project on hold while I waited for a programmer and the mobile device situation to stabilize.I put more time into writing and art projects. George and Eugene (that dude from Singapore) however, have kept on doing remarkably creative things with IT, art, design and more.
Virtual reality may seem to be an artificial place, but the gallery Eugene has created fills me with memories and hope. I am honored and very thankful for I Ate Tiong Bahru to be on display in gallery.sg
This informal essay is my way of marking the end of a certain era in ebook history. It's part snapshot, part reference materials, part journal.At the end of this post are notes about me, my experiences and my books.
Thanks to Doug Rolph for his insights on economics, Eric Hellman for his input and my dad for having taken care of our family by selling books.
το πνεύμα του Ιανού
After I finish writing eight books, I will begin marketing. Until then, I'll probably study the ebook world less and hopefully do more writing, arting and engaging with Life. When it does comes time for me to contribute to the marketing conversation, I hope I have something to say. For now, I present the following notes, quotes and thoughts as a means of punctuating a phase in the development of ebooks as I have seen and experienced it.
This is an exciting time. The ebook delivery platforms are finally stable, self-publishing has proven to have great value and a number of services have recently appeared that shorten the distances between readers and authors. It seems to me that indie ebooks and ebook marketing are about to enter a new era.
This blog post makes little mention of traditional publishing. This is simply because, as much as I would like to enjoy the benefits of being a Big 5/6 author, that fruit is not now within my reach. I am however, considering joining the Author's Guild.
Although I've done almost no marketing, I have studied the environments in which ebooks are created, presented, bought and sold. Some observations:
1. Except for uploading, nothing about ebooks is easy.
Writing is the anti-social social media, full of long, long hours of pressure-filled solitude. Assembling an error-free book is never simple. The social part, finding an audience, is an immense challenge. I respect all of the authors mentioned in this post for they have successfully met these challenges and more.
Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.Stephen King
Based on my experiences, the work breakdown of an 88,000 word novel looks something like this: 1000 words a day (88 days) or, more likely, 500 words a day (176 days). Call it 200 days to prepare something for a proofreader. Two months for corrections, art, and ebook conversion. So, a book takes about 300 working days to finalize. About...
And then there are the thousands of actions needed to connect with readers... The title of Guy Kawasaki's excellent book says it all: APE, meaning Author, Publisher, Entrepreneur
This document, by Mark Coker, the founder of Smashwords, is a data-based analysis of the ebook market. Highly recommended, it covers topics important for newbies and veterans. It touches upon issues like word count, pricing, marketing and more. For instance, his research shows that the average bestseller on Smashwords is 100,000 words, and the average romance is 112,195 words. (There are more links to resources at the end of this post.)
Very few traditionally published authors became bestsellers; the same is true for ebook publishing. My goal is not to become a bestseller, but to connect with the largest possible community of people who enjoy the art of reading.
2. A great writer or a great marketer...
....or, the frustration of being caught between not doing enough writing and not doing enough marketing. A writer writes, a salesman sells.
Self-publishing does not equal self-marketing. Spending money wisely on promotion money means income and time to write. (See the links below)
Twitter, Goodreads, FB, LinkedIn and blogging? All have their advantages and disadvantages...
Amazon is huge, Apple is huge, Kobo and Smashwords are very big. Unless you are selling from your own website or the back of your car, you're not truly independent.
OK, A bit of an attention grabber there...but the author's need for a partnership with Amazon and ebook distributors is a dependence that cannot be overlooked. These "automatic partners" will always protect their interests first. They call the shots. Amazon is a business, not an author.
Amanda Hocking is a hugely successful author. At one point, the average daily sales figure of her self-published ebooks was 9000. Again: average DAILY book sales: nine thousand! Her success was based on hard work, technological first mover advantage and an indirect tie-in with Hollywood.
-the successful and pioneering integration of ebook readers into tablets and mobile as well as the launch of the Kindle (2007) and the iPad(2010)
-the large demographic of young women who bought readers and tablets
- the fact that, having written many books, Hocking could quickly provide a new and large market with a variety of new titles
- writing books about the paranormal when Hollywood is pushing the same cannot hurt. Twilight, the hugely successful series of movies about teen vampires began in 2008. Hocking's first book, My Blood Approves, began selling in 2010.
E.L. James' book phenomenon began in the fan fiction chat rooms for Twilight. The characters in Fifty Shades of Grey were originally the characters from Twilight. Could Master of the Universe, as her series was originally called, have achieved its success without an existing network of thousands of Twilight fans?
These two women made their mark upon society in two different ways. As shared, collective book-based experiences: WOW!
However, the writing is..."not terrible" or worse
I remember SF/F authors complaining (back in 2011) that their readers hadn’t switched to e-books yet, casting jealous eyes at the outsized romance audience. But as readers did move across, we saw people like David Dalglish and BV Larson breaking out, and the rest of “genre” fiction soon followed.
There are "indie success stories" about authors who "rode into town" on the backs of traditional publishing. Funded by Big 6 money these "indies" were advertised and publicized, sent on book tours and given things like business cards. Possibly, audiobooks were made. Hundreds, if not thousands, of their books were given away, many to reviewers.
As the 'first mover'possibilities of the ebook market became clear and realistic, these authors, knighted by the Big 6 and armed with credibility and connections, rode onto a battlefield with little opposition... Undoubtedly hard work was involved, but to label them as indies brings to mind the quip about George Bush: "...was born on third base and thinks he hit a triple."
There certainly are "ebook only" indies connecting with many readers and enjoying sales. I just don't know of any. (FOUND SOMEONE: LINDSAY BUROKER Please tell me about others! them! Somewhat related to this, are there any "ebook only" awards?
4. The ebook world evolves to reward the reader; the prepared author benefits from this.
Fan fiction. Goodreads. Ebook readers on mobile phones. The mashup between big data and metadata. Entrepreneurs with vision who see ways to connect authors and readers in a new ways.
It is an exciting time.
Ebooks: Born to Click, Part 2 of 3visit www.blacksteps.tv for parts 2 and 3 of this post, as well as information on art, books and ebooks
Next to me is Mari Goround, probably the only Asian in the audience. We’re in the balcony, the “cheap seats” that cost us a hundred and six bucks. We wish we’d bought drinks. And eaten. Below us are couples and groups of middle-aged Caucasians. Some pink hair, some green hair, some went-to-my-stylist-this afternoon-hair, grey hair, no hair. To my right, a guy in a tee shirt that says: I can’t keep calm. I’m from Toledo.
Soon, Grosse Pointe Blank will start. Afterwards, John Cusack, the movie's star and producer, will answer questions. We're hoping John will autograph a book called Ernie Banks, Home Run Slugger. It was the only Chicago Cubs book we could find. Only yesterday did we learn that John would be here.
My hands are still cold; I just checked the backstage door again, hoping John would be there, and in a good mood. A long shot, I know. All I saw was the Ohio Turnpike and an empty, long white empty bus in a parking lot full of nothing but dirty snow and black ice. The wind was freezing.
With that autographed book, Mari hopes to crowdfund a film about Yosh Kawano. Yosh took care of the Chicago Cubs for six decades. Inside the Ernie Banks book is a paper describing Mari’s documentary idea. It has four images: Yosh’s famous white fishing hat, now in the Baseball Hall of Fame. Then, a baseball card of the 1958 Cubs, with a yellow circle around Yosh. Next, Yosh’s smiling face in front of the American flag-- his obituary photo. The last photo: the Manzanar internment camp. Yosh was one of the over 100,000 Americans interned during World War II. Anyone 1/16th Japanese or more was given six days to pack and get on a train, with no destination given. Yosh was released early so he go fight in New Guinea and the Philippines. He won combat medals.
Grosse Point Blank is over and John, seated and wearing a black baseball cap, is answering questions. He’s talked about music, about politics, about the movie business. “They were open to ideas then... Like, we could talk about Dan Akroyd’s character wearing a woman’s Kabuki costume. Wild things like that. Now, committees plan everything. They film different endings and take surveys to decide who gets a happy ending or dies or falls in love or whatever. It’s discouraging. Great art can't be predicted.”
Next, a woman suggests that John should marry her daughter. Then he’s asked about his most challenging role. “Max”, he answers. An attractive woman asks John if he’d like to meet her and her friends afterwards, in a karaoke bar. The moderator moves things on, points to a man at the mike on the other side of the room.
"John, what about the World Series? I'm a Cleveland fan ".
Even from here we see John’s eyes flash. “Biblical! Grampa Rossy got hit in the face with a bal, comes back with a solo homer! Seventeen minute rain delay before the tenth... it was like Moby Dick!” John starts describing the wild ups and downs of the " most greatest world series ever.” A baseball has 108 stitches. Last time the Cubs won the series was 108 years ago. Coincidence? I think not.”
Mari looks at me. Soon, we will sneak her into one of the lines of people who paid a hundred and twenty five dollars to be photographed next to John. I will then go outside, by the backstage door, and wait.
Hi , I am Stephen Black and I'd like to thank you for reading this.
First, Mari Goround is a fictional character. The idea of crowdfunding a movie about Yosh Kawano is a good one, but I do not know of anyone doing that. I would be happy to develop the ideas above into a script. For now, I am hoping to write more, as well as develop my ideas about AR software and Augmented Reality movies. I'm also planning to be in Austin for the SXSW festival next month. If you can help keep the balls in the air, or just want to wear an attractive, unusual (and comfortable) tee shirt, click here. THANK YOU!
PS. The story above is was extracted from a longer version, half of which is posted here.
PSS I just discovered Ansel Adams photographed a baseball game at Manzanar! I do not know if Yosh was at Manzanar; I read a newspaper article that a family from Washington State was sent there. As Yosh was born in Washington, perhaps he was sent on a train down there also.
A writing experiment/draft about John Cusack's recent visit to Toledo, my recent visit to Toledo, art, the entertainment industry, the Cubs and Indians World Series, my mom and dad, surrealism and stuff like that.
YOU ARE WELCOME TO READ THE FOLLOWING, BUT A MUCH SHORTER, FINISHED VERSION IS HERE.
The typo is big: black letters on a bright yellow background, shown on the movie screen above two empty chairs. The spelling mistake dissolves into a question:
In their family’s living room, the Cusack family once did a production of Cinderella. John played:
a. the evil stepmother
c. the prince
d. the dog.
Next to me is Mari Goround, probably the only Asian in the audience. We’re in the balcony, the “cheap seats” that cost us a hundred and six bucks. We wish we’d bought drinks. And eaten. Below us are couples and groups of middle-aged Caucasians. Some pink hair, some green hair, some went-to-my-stylist-this afternoon-hair, grey hair, no hair.
Soon, Grosse Pointe Blank will start and then John Cusack will answer questions. And then...
In Mari’s purse is a book called Ernie Banks, Home Run Slugger. In the envelope on my lap is an AR ONES tee shirt. Don’t ask me how, but before the night is over, John Cusack will sign her book and wear the shirt. We’ll take photos-- and then: internet here we come!
My hands are still cold; I returned five minutes ago. I went outside again, to the backstage door, hoping to catch John in a good mood. Unlikely that he would be there, I know. All that was there was a freezing, gusting Arctic front, black ice, a long white bus with no lights on and a few cars going east and west on the Ohio Turnpike. I rushed back in, past the no firearms sign on the doors, past the autographed High Fidelity merchandise and the line of Midwesterners buying beers and little boxes of popcorn. Two guys were standing beside a guy in a wheelchair, all smiling as a woman in torn jeans photographed them in front of the Vet Tix poster.
Once Mari gets that autographed book, she’ll be able to crowdfund a film about Yosh Kawano, a relative on her mother’s side. Yosh was one of the Cub’s living legends. He took care of the clubhouse, from before World War Two until he retired in 2009. He was interned in one of the camps, and then released so he could fight in the Philippines and New Guinea.He received medals.
A photo of John wearing my AR ONES tee shirt will help me crowdfund the ARphabet Tour.
The shirt cost me thirty-two dollars and fifty cents at Franklin Park Mall. The last time I was in Toledo, I ate a salad there. It caused me a great inconvenience while I was driving home.
The tee shirt shop had a bunch of shirts with variations of the ‘carry on and remain calm’ meme: Keep calm and rub some bacon it, Keep calm and let me take a selfie, Keep calm and go away etc. I wanted the one that said: I can’t keep calm. I’m from Toledo.
We walked through JC Penney and out into the empty parking lots bordered with sad piles of grey snow. The wind was strong. The graffiti on the bus shelter benches was predictable. The warmth of the bus made us lightheaded. ‘Tom Dunn needs a kidney’ it said on a billboard. We saw a truck loaded with nine white cars. The traffic lights were softened by the snow flurries, and again and again I didn’t recognize new buildings. Secor Road, lined with Pizza Huts and Dollar Trees, seemed alien, like I was there for the first time. We passed the University of Toledo, which my grandfather worked on as part of the WPA. We passed one of the high schools I went to.
I know almost nothing about Grosse Point Blank. Something about an assassin coming back to his hometown of Grosse Point, a suburb of Detroit, to do a job and go to his high school reunion, possibly with the girl he dumped on prom night. John Cusack is in it, of course, and so are Dan Akroyd and Minnie Driver.
Like the assassin, I have returned to my hometown. Mari is here because John Cusack and I are here. John is here because his market is here. Backlot Productions arranged this; next month William Shatner will be here, because they’re screening Star Trek: The Wrath of Khan.
I’ve been in this theatre twice before, both times decades ago. The first time, there was a special offer at the Head Shed: spend twenty bucks or more and get a ticket for George Carlin. I bought Stage, a live Bowie cassette. The other time, I saw Kenny Loggins; I shouldn’t have.
The lights finally go down. The credits start. The audience roars a little happiness that becomes louder when the bubbly perfection of Blister in the Sun starts. The opening scenes set the tone, or more accurately, the tones: film noir + comedy + thriller + boys with guns + high school romance teen flick. John’s sister Joan plays Marcella, his secretary. At one point Martin Q. Blank (John's character) looks at Marcella’s outfit and calls her Sergeant Pepper.
After the bus lets us off across from The Blade, we walk towards the 31H, the bus that will bring to the Stranahan. We stop in the bitter cold so I can photograph Mari in one of the dull parking lots, with the grey sky and nondescript buildings behind her. The wind swirls her long uncut hair above the cheap coat we bought in Shenzhen. Her eyes are watering and her nose is red. Beautiful, beautiful.
The 31H takes us past the High Level Bridge, the Maumee River, the Toledo Zoo, and then Monroe and Detroit, where Swayne Field used to be. My grampa, my dad, my mom and Hank the barber have told me stories about the area that is now a shopping plaza. Hank Aaron played there, Casey Stengel coached there. A bunch of guys my dad knew once had a few belts at one of the nearby bars; they ended up trying to have a picnic near right field until they got kicked out. Swayne Field is now a shopping plaza.
I’m writing this section of Catching Cusack in the house where my mother lives and my father was born. My father lives in another house. At this moment he is driving to a hospital in Ann Arbor, Michigan, about 40 miles from here, about 45 miles from Detroit. Last night, while Mari and I were at the Cusack event, my mom was at a birthday party for a friend she’s known since first grade. Eighty years old. She made him a scrapbook filled with black and white and faded color photos, as well as cartoon illustrations of the greatest inventions of the past eight decades: bottled water, ATM, credit cards, TV dinners and microwave ovens. Right now, my mother is baking something with cinnamon in it.
Baking and dancing are my mom’s favorite things. I’ve gained weight: anyone would. In the past two weeks she’s baked dozens of heart-shaped sugar cookies, a carrot cake, a coffee cake, Irish soda bread, muffins; and cooked all kinds of things for breakfasts, lunches and dinners. For the ARphabet Tour, she made mango sticky rice.
Last Sunday she told us about dancing at the Bavarian Club. Today, at lunch she told us about her volunteer work with the police, Swayne Field, the Tony Curtis movie she appeared in, and the ice cream store that used to be in front of the Babcock Dairy. Yesterday, for no specific reason, we found ourselves talking about death (as opposed to her finding a name in the obituaries.) Cremation or burial; she has crossed out and rewritten each word more than a few times.
I was in this room on the night of February 12, 1967. That was a Sunday night. My parents dropped me off here so they could go bowling. While my grandparents watched Lawrence Welk on the black and white TV, I sat at that table with crayons and paper. My grampa was sitting here, in the chair that’s now over there. (It was reupholstered by my mom.) My gramma was on the couch. They watched Lawrence Welk. At eight o’clock I came in, sprawled myself on the wheat colored carpet with wooden blocks. The Ed Sullivan show came on, and I didn’t understand it most of the time. But that night was something that seemed natural to me. Now, when I listen to it, I appreciate how revolutionary it was. That night, like millions of Americans, I watched a short video called Strawberry Fields Forever.
My grandparents had very loud conversations. When a car would drive by very fast, one would say, “Someone’s going to the hospital.” Or, “Where’s that cowboy going?” In the summer my grampa would take me, sometimes my brother too, for a walk down to the store with a concrete floor. We’d buy orange pushups. Sometimes, my gramma made banana cream pie.There was always something good in the fridge.
The Latin name for the biggest tree in the backyard is Liriodendron, meaning ‘lily tree’. The day of the ice storm, the snow was crisp; it sounded like I was walking on a giant white potato chip. I looked up at that tulip tree and saw a few dried flowers, each coated with ice as clear as glass. The tree is very tall, maybe twice the height of the house. Everything, from the wild geometry of the thinnest branches to the trunk, was coated with ice, dangerously so. The wind or another raindrop might have broken a branch, ending my contemplation of tree and sky.
Grosse Point Blank, the John Cusack movie we are about to watch: I know almost nothing about it. Something about an assassin coming back to his hometown near Detroit to do a job and go to a high school reunion, possibly with the girl he dumped on prom night. Dan Akroyd and Minnie Driver also star.
Like GPD’s assassin, I am returning to my hometown, Toledo. Mari is here because John Cusack and I are here. John is here because his market is here. Backlot Productions arranged this; next month William Shatner will be here, because they’re screening Star Trek: The Wrath of Khan.
Four or five decades ago, there was a special offer at the Head Shed: spend twenty bucks or more and get a ticket to see George Carlin, here, at the Stranahan. I bought Stage, a live Bowie cassette. I sat down there, in the middle and to the right. The only other time I was here, I saw Kenny Loggins; I shouldn’t have.
The lights finally go down. The credits start. The audience roars a little happiness that becomes louder when the bubbly perfection of Blister in the Sun starts. The opening scenes sets the tone, or more accurately, the tones: film noir + comedy + thriller + boys with guns + high school romance teen flick. John’s sister Joan plays Marcella, his secretary. At one point Martin Q. Blank (John's character) looks at Marcella’s outfit and calls her Sergeant Pepper.
BLAM BLAM BLAM … Grosse Point Blank has gun scenes, including a John Woo-ish blastathon between Blank and Felix La Poubelle (Benny "The Jet" Urquidez). The massive exchange of bullets takes place in the Ultimart that was built where the Blank home used to be. The Ultimart dies a fireball death, a victim of the old bomb in the microwave trick. This segment, and a few others are heavy handed, so much that the GPB’s tempo is lost, to the point where it feels like a running gag instead of a showcase of clarity, insights and daring. Instead of the richnesses of blacks and whites and reds, GPB’s palette is bubblegum and grey.
However, the love that went into this movie is obvious. Minnie Driver is perfect; a captivating puzzle of emotions in nearly every scene. The “flying” scene in the bedroom, the simple cutting between the faces of Blank and a baby, and the father’s grave scene are classics. Its high ambitions and daring ideas would have benefited from a bit more polishing, but Grosse Pointe Blank is indeed, a gem.
Now is the time to talk about this book. Although this is value for the money, the hope was that readers would contact me, and I would then add more stories. In other words, this book was meant to bean experiment on Amazon: a cross between a subscription model and crowdfunding.
Despite the challenging weather, a number of friends, family and curious people made it to the presentations. A new recipe for mango sticky rice was created, Stephen Black's books were introduced.
AR was demonstrated and discussed. Very interesting to talk about AR with those who are relatively unaware of it. Interesting questions were asked and all left with at least some understanding of the power and possibilities of Augmented Reality.
Stephen Black, writer, producer and Toledo native, returns to his hometown to talk about Augmented Reality (AR). AR is a new technology now making an impact upon education, art, medicine, industry and entertainment.
The presentation is for a general audience (including children) and is based upon the best of Stephen's presentations from universities across Southeast Asia, as well as MIT. Come on down and meet Bubiko Foodtour, the Dundercats and a few other surprise guests. Toledo is the second stop of the ARphabet Tour http://www.blacksteps.tv/
Thursday, January 31: 7-8PM An Introduction to AR
CANCELLED BECAUSE OF THE COLD...Stop by on Friday, Saturday or Monday!
Augmented Reality is the technology in which digital words or objects are combined with the real world. Pokemon Go is the most famous example of AR. If you watch sports, you will often see information or diagrams overlaid on the game, especially in football. AR requires a phone, tablet or a new device called smartglasses. Soon, Facebook and Apple will make AR smartglasses.
This presentation includes examples of AR, as well as its history. Present and upcoming uses of AR in education, art, medicine and industry are shown. www.blacksteps.tv
Friday, February 1 2-3:45 An Introduction to Self-Publishing and the books of Stephen Black
One of Stephen Black's books, I Ate Tiong Bahru, is a bestseller in Singapore, and all have achieved critical acclaim. In this presentation his books as well as insights into self-publishing and Amazon are presented.
Saturday, February 2 2-3:15 In Search of the Ultimate Mango Sticky Rice
Stephen Black and Sayuri Okayama recently toured Southeast Asia, researching food for book and augmented reality projects. In this talk, mango sticky rice, the popular dessert, is discussed in terms of geography, culture, economics and nutrition.
Monday, February 46-7:15 The ARphabet Tour: Augmented Reality, Self-publishing and Mango Sticky Rice!
Stephen Black and Sayuri Okayama traveled through Southeast Asia in
2017/18, researching food, writing books and networking with Augmented
Reality companies,artists and researchers. This presentation, suitable
for all ages, features the highlights of that two-year journey.
All events will be held at the Washington Branch Public Library, 5560 Harvest Lane.
Bubiko Foodtour will appear in short entertaining AR movies full of food information. The lessons and networks resulting from Bubiko's experiences will be applied to other characters: The Dundercats (specializing in music education), The Doughbots (fun characters who promote basic math and reading skills) and Secret Donut World, a collection of whimsical characters and objects created by David Severn(UK/Japan). These original characters, stories and, eventually, software, will result in a company with the potential to become the Pixar of AR.
Revenue: freemium business model with in-app purchases, character and software licensing, digital products, physical objects like books, clothing, toys and kitchen supplies.
Additionally, Bubiko now has a database of waiting-to-be discovered SE Asian food products suitable for food lovers worldwide.
These years of research have resulted in a strong personal and professional international network: programmers, journalists, podcasters, foodies, websites, galleries, digital marketing specialists, food producers, restaurant and hotel owners; as well as personal connections with AR-related companies like Google, Amazon, Microsoft, Magic Leap, Line, Alibaba, Tencent, Kabaq and Facebook. These connections, as well as social media and online campaigns, will be activated once technical and business plans milestones are secured.
Note: At present, more than a billion devices (Apple and Android) allow users to easily enjoy Bubiko and friends. However, all movies/activities include an awareness of the possibilities offered by AR glasses and smartglasses.
Additionally developments in SLAM, meshmapping, IoT, persistent experiences, 5G etc. are being closely monitored. Facebook and Apple are among several companies planning to release AR wearables in the near future.
Upcoming AR projects like Peter Jackson's Lord of the Rings, and a Harry Potter AR game will increase AR awareness/the number of AR users. The phenomenal success of Pokemon Go continues, it has been downloaded over 100 million times on Google Play alone, and generated more than 300 million dollars, including in-app purchases.
Status as of January 20, 2019
Encouraging developments have occurred since the project began, but two workshops and presentations at the Hong Kong Polytechnic University in June 2018 were the start of extreme public and professional interactions and possibilities:
- presentations at The Hong Kong Makers Faire
- presentation at Le Wagon Shenzhen, a bootcamp school for coders
- invited to pitch to VCs at TechCrunch Shenzhen
- establishment of a personal network in Hong Kong and Shenzhen, China, including makers, government bodies, digital marketers, distributors and designers.
Feedback on the physical appearance of Bubiko has been very encouraging. A Bubiko 3D model will soon be created, and used to create standardized 2D versions.
Bubiko has made an ebook about the food of Ipoh Malaysia, available on Amazon. She is currently compiling notes for a food guide to Shenzhen. are no comparable books; additionally the book introduces the different provinces of China.
The Dundercats characters, a partnership with Six Cat Studios, are now being made in 3D, in addition to merchandising and real world musical instruction activities. Scripts and story ideas are being refined for both Secret Donut World and The Doughbots; they presently exist in 2D only.
Postproduction will continue on Lotus Mountain, a 360VR movie shot in Shenzhen, using 8K cameras supplied by Kandao. Although Bubiko is not featured, the finished film will result in beneficial publicity. A previous VR 360 film, Beach Road,was featured at festivals in Singapore, Brisbane and Las Vegas.
Time spent in Shenzhen resulted in numerous contacts and possibilities,one being the bundling of Bubiko and the Doughbots into tablets made for children.
We're waiting 'til the day we have budget and a coder or two, so that Bubiko can walk and talk... For now, we sketch and improvise.. like this.
Currently bootstrapping, they have established a worldwide network of collaborators, and look forward to speaking with potential partners of any kind, including investors and VCs.
Stephen Black and Sayuri Okayama aim to be the Pixar of location-based AR: original characters, stories and software.
Stephen’s “unicorn”, a separate AR project, can be discussed by appointment.
Stephen is a bestselling writer, has a degree in Photographic Illustration and is an established visual artist. As a producer, he has worked in theatre, butoh, music (3how) and network television (Fuji TV, Fox, CNN and Cartoon Network).
Sayuri has extensive research in the travel industry, and conducts research related to all aspects of the startup. More biographical information at the end of this document.
The Bubiko Orwell Tour 2017/8 Stephen and Sayuri: digital nomads in SE Asia, planning AR/VR/MR, building a network, sourcing distinctive air-freightable food products, and researching food/culture. Attended Rise (“the largest and most exciting tech conference in Asia” – Forbes), HK Book Fair, Ani-Com and Games Expo HK, Supercharger Fintech Incubator Year in Review event (HK),Thailand Design Week and Amazon AWS events.
Participation: HK Food Hackathon, Ipoh Malaysia Tourism Rebranding campaign.
Presentations: Ipoh, Malaysia, Sasin School of Business (Bangkok), HK PolyU, Hong Kong MakerFaire, TechCrunch and Le Wagon (Shenzhen).
Alphabet Spikes is the book Stephen is writing about the tour. www.blacksteps.tv/
Three separate components: AR, Books/Writing and the Mango Sticky Rice Experience
Beginning with ARIA@MIT, the 100 day tour now includes stops in Phoenix, at SXSW(Austin) and the Game Developers Conference (San Francisco), as well as NYC, Washington DC, and the Chicago/Detroit area.
A combination of deliciousness, AR, and food culture! Inspired by Bubiko Foodtour’s favorite food! Featuring real mangos, as well as an AR version of mango sticky rice created by Kabaq, the leaders in augmented reality food applications. More information here.
Bubiko Foodtour (current model is a work in progress)
Bubiko is a little chef from Thailand. Her catchphrase is “aroi mak mak”, the Thai phrase for ‘very delicious’. Knowledgeable about all food, especially that of Southeast Asia, Bubiko is entertaining and informative.
On a technical level, Bubiko is a flagship for our other characters. We have plans to use SLAM and IoT to create cinematic, educational and entertaining table top experiences.
On a commercial level, Bubiko branding and merchandising possibilities are being explored, including, with a tablet manufacturer, bundling Bubiko AR experiences and her favorite recipes.
The Bubiko Orwell Tour resulted in the discovery of numerous local, often organic, food products suitable for international food fans, as well as tea and coffee lovers. An area of exploration is a Bubiko brand/marketing channel.
Bubiko is a guest star in an ARkit/Unity game demo featuring Green Bean Boy.
Created by Stephen Black and David Severn(UK/Japan), the Secret Donut World characters combine David’s wit with Stephen’s ideas on spatial computing. David is an internationally exhibited visual artist/painter and his work has been published in numerous Japanese magazines, children’s books and travel publications.
Another Severn/Black collaboration, the Doughbots will teach basic spelling and math skills in a fun and interactive way. (Designed for SLAM, spatial recording; with accompanying book).
After years of writing and self-publishing books, including the best sellingi ate tiong bahru, Stephen Black is ready to share what he has learned. His strengths include description, the musicality of words, how to use research invisibly and the relationship between length and structure. Also experienced with self-publishing; Stephen is prepared to do presentations and workshops on this topic. The workshops are geared to the level of those attending and questionnaires are used to determine this.
Stephen Black has taught poetry performance (Poetry Slam) and 3D gamemaking in Singapore, and English/writing classes in Japan. In addition to writing classes inuniversity, he has studied with screenwriting legend Robert McKee, both in a public class, and in an invitation-only private class.
The workshops can be conducted online or in person; individually or in groups.
The topic of AR and books will be only briefly touched upon, unless requested otherwise.
With eight books and many published stories, Stephen Black's readings can be geared towards the nature of your event or organization. Obvious topics include Augmented Reality, the food and history of Southeast Asia, the Tiong Bahru area of Singapore, the pre-presidential life of Barack Obama, contemporary Bali as well as insights on being a digital nomad/startup founder/entrepreneur.
Video interviews and information on Stephen Black's books here.