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THIS post was written before SPOKEN started. SPOKEN is a project I am doing with Eugene Soh, an experiment in which art, text, virtual reality and social media intersect. Learn about SPOKEN here. To enter gallery.sg and experience SPOKEN, click here. Here is the extremely short version: from 2002 until 2008 I was involved with a visionary virtual reality project that combined educational practices with gamemaking and multimedia. However, the spiritual captain of the project was part Disney, part Microsoft and part Sex Pistols. An unexpected death, treachery, incompetence, inexperience, bureaucratic boondoggles and more made my life "interesting"... I have pages of notes about the events and the spirit of the times. We were doing things like Youtube and Second Life before they started. The project was so close... and yet so far away. (Actually, now that mobile technology has settled down, I hope that the lessons and products of that experience can be revitalized. But that's yet another story.) In 2006, as a way of showcasing our technology, I entered a gamemaking hackathon. A theme was given on a Thursday morning and the next day at five the results were judged.The theme was something about healthy eating, I think. Working with my programmer in Hong Kong, we made a game in which the viewer learned about the calorie count of certain foods. The player competed with an AI character. It was fun to do. However, what I remember most was a team that made an incredible flash game. I don't remember if they won or not, but I do remember two guys on that team very well. George Parel and Eugene Soh were full of energy, knowledge and bursting with creative ideas. They still are. I've been lucky to work with George and Eugene on a few projects since then. In 2008 I finally had to put the educational gamemaking project on hold while I waited for a programmer and the mobile device situation to stabilize.I put more time into writing and art projects. George and Eugene (that dude from Singapore) however, have kept on doing remarkably creative things with IT, art, design and more. Virtual reality may seem to be an artificial place, but the gallery Eugene has created fills me with memories and hope. I am honored and very thankful for I Ate Tiong Bahru to be on display in gallery.sg Cheers, Eugene! Cheers, George!
Preface This informal essay is my way of marking the end of a certain era in ebook history. It's part snapshot, part reference materials, part journal.At the end of this post are notes about me, my experiences and my books. Thanks to Doug Rolph for his insights on economics, Eric Hellman for his input and my dad for having taken care of our family by selling books. το πνεύμα του Ιανού After I finish writing eight books, I will begin marketing. Until then, I'll probably study the ebook world less and hopefully do more writing, arting and engaging with Life. When it does comes time for me to contribute to the marketing conversation, I hope I have something to say. For now, I present the following notes, quotes and thoughts as a means of punctuating a phase in the development of ebooks as I have seen and experienced it. This is an exciting time. The ebook delivery platforms are finally stable, self-publishing has proven to have great value and a number of services have recently appeared that shorten the distances between readers and authors. It seems to me that indie ebooks and ebook marketing are about to enter a new era. This blog post makes little mention of traditional publishing. This is simply because, as much as I would like to enjoy the benefits of being a Big 5/6 author, that fruit is not now within my reach. I am however, considering joining the Author's Guild. Although I've done almost no marketing, I have studied the environments in which ebooks are created, presented, bought and sold. Some observations: 1. Except for uploading, nothing about ebooks is easy. Writing is the anti-social social media, full of long, long hours of pressure-filled solitude. Assembling an error-free book is never simple. The social part, finding an audience, is an immense challenge. I respect all of the authors mentioned in this post for they have successfully met these challenges and more.
them! Somewhat related to this, are there any "ebook only" awards?
Here, authors talk about their sales experiences.
4. The ebook world evolves to reward the reader; the prepared author benefits from this.
Fan fiction. Goodreads. Ebook readers on mobile phones. The mashup between big data and metadata. Entrepreneurs with vision who see ways to connect authors and readers in a new ways.
It is an exciting time.
Ebooks: Born to Click, Part 2 of 3
visit www.blacksteps.tv for parts 2 and 3 of this post, as well as information on art, books and ebooks
Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work. Stephen KingBased on my experiences, the work breakdown of an 88,000 word novel looks something like this: 1000 words a day (88 days) or, more likely, 500 words a day (176 days). Call it 200 days to prepare something for a proofreader. Two months for corrections, art, and ebook conversion. So, a book takes about 300 working days to finalize. About... And then there are the thousands of actions needed to connect with readers... The title of Guy Kawasaki's excellent book says it all: APE, meaning Author, Publisher, Entrepreneur This document, by Mark Coker, the founder of Smashwords, is a data-based analysis of the ebook market. Highly recommended, it covers topics important for newbies and veterans. It touches upon issues like word count, pricing, marketing and more. For instance, his research shows that the average bestseller on Smashwords is 100,000 words, and the average romance is 112,195 words. (There are more links to resources at the end of this post.) Very few traditionally published authors became bestsellers; the same is true for ebook publishing. My goal is not to become a bestseller, but to connect with the largest possible community of people who enjoy the art of reading. 2. A great writer or a great marketer... ....or, the frustration of being caught between not doing enough writing and not doing enough marketing. A writer writes, a salesman sells. Self-publishing does not equal self-marketing. Spending money wisely on promotion money means income and time to write. (See the links below) Twitter, Goodreads, FB, LinkedIn and blogging? All have their advantages and disadvantages... 3. There are no independent, hugely successful ebook-only self-publishers. Note: Two days after this post went up, I became aware of this great piece by Dana Beth Weinberg on Digital Book World. Thank you Jacqueline Church! Amazon is huge, Apple is huge, Kobo and Smashwords are very big. Unless you are selling from your own website or the back of your car, you're not truly independent. OK, A bit of an attention grabber there...but the author's need for a partnership with Amazon and ebook distributors is a dependence that cannot be overlooked. These "automatic partners" will always protect their interests first. They call the shots. Amazon is a business, not an author. Amanda Hocking is a hugely successful author. At one point, the average daily sales figure of her self-published ebooks was 9000. Again: average DAILY book sales: nine thousand! Her success was based on hard work, technological first mover advantage and an indirect tie-in with Hollywood. Consider: -the successful and pioneering integration of ebook readers into tablets and mobile as well as the launch of the Kindle (2007) and the iPad(2010) -the large demographic of young women who bought readers and tablets - the fact that, having written many books, Hocking could quickly provide a new and large market with a variety of new titles - writing books about the paranormal when Hollywood is pushing the same cannot hurt. Twilight, the hugely successful series of movies about teen vampires began in 2008. Hocking's first book, My Blood Approves, began selling in 2010. E.L. James' book phenomenon began in the fan fiction chat rooms for Twilight. The characters in Fifty Shades of Grey were originally the characters from Twilight. Could Master of the Universe, as her series was originally called, have achieved its success without an existing network of thousands of Twilight fans? These two women made their mark upon society in two different ways. As shared, collective book-based experiences: WOW! However, the writing is..."not terrible" or worse
I remember SF/F authors complaining (back in 2011) that their readers hadn’t switched to e-books yet, casting jealous eyes at the outsized romance audience. But as readers did move across, we saw people like David Dalglish and BV Larson breaking out, and the rest of “genre” fiction soon followed. http://davidgaughran.wordpress.com/2013/10/22/amazon-makes-life-easier-for-authors-of-historical-literary-fiction/There are "indie success stories" about authors who "rode into town" on the backs of traditional publishing. Funded by Big 6 money these "indies" were advertised and publicized, sent on book tours and given things like business cards. Possibly, audiobooks were made. Hundreds, if not thousands, of their books were given away, many to reviewers. As the 'first mover'possibilities of the ebook market became clear and realistic, these authors, knighted by the Big 6 and armed with credibility and connections, rode onto a battlefield with little opposition... Undoubtedly hard work was involved, but to label them as indies brings to mind the quip about George Bush: "...was born on third base and thinks he hit a triple." There certainly are "ebook only" indies connecting with many readers and enjoying sales. I just don't know of any. (FOUND SOMEONE: LINDSAY BUROKER Please tell me about others!
This post inspired by two thought-provoking articles; both about Snap/Snapchat. On February 13, 2017, the New Yorker featured Why is Snap Calling Itself a Camera Company? a piece written by Om Malik. Snap Makes a Bet on the Cultural Supremacy of the Camera, written by Farhad Manjoo, appeared on The New York Times website on March 8, 2017.......... This 90 second video summarizes Snap/Snapchat: ……………………… ‘Sexting,’ a word which originated in 2002, symbolizes the evolution of photo-based communication. First popularized by Snapchat, sexting exemplifies how photography’s purpose has expanded beyond documentation. Photos are now components of digital conversations; the equivalent of words or phrases. Photo-based visual culture is transforming our relationship with the world, from the personal to the political. Cameras have become the new keyboards. Snapchat exemplifies the triumph and importance of this new photograph-based visual culture. This visual culture also includes drones, emojis, selfies, QR codes, GIFS, very small action cameras, the role of cameras in self-driven vehicles, AR, VR, the possibilities that exist between photographs and search engines (such as Lens by Pinterest), and the relationship between photographs and products on smartphones. It’s understandable why cameras are being referred to as “third arms”. ………………………………. Snapchat’s recent IPO touched 24 million dollars and was the talk of Wall Street. Snapchat, or Snap as it now calls itself, has one hundred and fifty-eight million daily users generating 2. 5 billion snaps per day. Its S.E.C. filing included the phrase that “images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.” Snap calls itself a camera company, but its first cameras, called Spectacles, were released in 2016, five years after the company began. Snapchat was initially known for allowing users to easily send photos that would soon disappear; ie. user-generated ephemeral content. Snapchat made its mark with sexting. Now, Snapchat is expanding into areas like content production, a promising development now that millennials have left cable. From Farhad Manjoo’s NY times article, the following pieces of information -Gretchen McCulloch, a linguist, is writing a book on how the internet is changing language. -Phatic communication, a raison d’etre for emojis and more - Oren Soffer: Snapchat brings us back to a time before the printing press/the mass usage of text and writing, when information was disseminated orally. Snapchat. Photography. Data. Search. VR. AR. Images. Ideograms. Kodak. About me: I am completing a business plan for an image-based VR startup.(WordPress seems to always mangle my nicely formatted posts. This layout issue doesn't happen with my books...)
Last night, an old woman gently pushed my nose towards a newspaper covered with fish bones and lemongrass. A rat ran over one of the sparkly shoes under the table full of women from The Golden Place and two of them screamed. The man who sells pens came by, so did the man with the folding rattan chair. Distracted by the hissing of an intruder, I stepped on a hot cigarette butt. The man with the burnt face gave away perfume samples he pulled out of a new duffel bag. The monk looked into the eyes of everyone, offered his bronze bowl to a few. I listened to happiness, drunkenness, boredom, and suspicion. Music played from little radios. Barefoot children stared at me. Now it is morning and I’m lying in the shadows of the red plastic chairs. Coins are being counted on a metal table and the man behind the Chinese newspaper is smoking and drinking coffee. When I used to live in the place with big windows I only worried about rainy days. I had no scars, no friends and both of my eyes.
the following is being rewritten and is very far from the most current version. the conversation I had with Alvin was great; this blog post is so-so...Our greatest challenge may be learning to bear incoherence. “The officer pulled me into the search area. Went through my car, my wallet, my personal letters,” Alvin says without emotion. The incident took place about thirty years ago. ”A friend had handwritten the Chinese characters for ‘democracy’ on a flyer. The officer asked me about it and I said it was related to an artwork I had done.’ Don’t distribute this,’ he said, and he let me go.” Tiananmen Square,1989: we had been talking about it. At the time, I was living in Tokyo and working at ABC News. All of our cameramen and sound guys were over in Beijing. One had hidden an 8mm video camera in a box and documented the demonstration. One afternoon during that time I was at home with our baby. On TV a student demonstrator was asked a question; her carefully pronounced answer made a reference to Abraham Lincoln. I was moved to tears. Fragility, innocence and youth amidst an unplanned massive demonstration in the most influential historical area in Asian history. During Tiananmen Alvin had been involved at The Artists Village(TAV), the first artists commune in Singapore. He made an installation in an unused chicken coop, entitled Personal Views, China’s Democracy and there was Blood. Tang Da Wu did a performance within the installation. Tang Da Wu founded TAV and is regarded as the founder of contemporary art in Singapore. At the time, the influence of TAV was felt throughout Southeast Asia. Even now, TAV members like Lee Wen, Amanda Heng , Zai Kuning, Koh Nguang How, Vincent Leow and others are exhibiting work in Singapore and internationally; their works usually reflect the activism and sense of social responsibility that were part of the TAV experience. Koh Nguang How is a documentary artist now; he was working in a museum at the time and visited TAV whenever he could. In preparation for my interview with Alvin, I sent Koh a Facebook message, asking if he had any questions. Koh’s attention to detail is impressive; he told me Alvin’s wife is from Taiwan and that Alvin did not speak Mandarin. Koh wanted to ask me if Alvin had any problems teaching in English. Mandarin was the language being used at the Nanyang Academy of Fine Arts, where Alvin taught Western Art History, Aesthetics of Art and Psychology of Art.”Nanyang” is a Chinese phrase that translates as “Southern Seas”, though it often refers to all of Southeast Asia. During the years that Alvin was teaching, Singapore was continuing to define itself.English became the language of instruction. Koh’s question highlights the complexities of language in Singapore, especially in regards to Chinese dialects. Mandarin is the one of the four official languages of Singapore and the official language of China. The word translates as “speech of officials”. “No, I didn’t have any problems, as English was so widely spoken. My classes became so popular we kept adding more. Even students who only spoke Mandarin wanted to attend. I told them they could, but that they would still have to write a term paper, even if they wrote it in Mandarin. Students were very hungry to learn about art then.” Alvin has studied in Oakland California, San Francisco, Kuala Lumpur and Rome. In Rome he became involved with a community and an exhibition, that made the most of an abandoned building owned by the Vatican. Those experiences prepared him for the possibilities of TAV. The Artists Village: in our conversation, silence often follow the phrase. Like the Impressionists in Paris, Andy Warhol in New York or Damien Hirst in London’s world of advertising, TAV is associated with a specific time and place. TAV is, perhaps, most noteworthy because it was a pioneering achievement. The internet, numerous art schools, globalization, the commodification of art and changes in government policy now make the Singaporean art world very different than it was in the Eighties. “We should not encourage escapism” is a phrase I wrote down years ago, upon viewing an exhibition about Singaporean art in the Sixties. It felt like the Singaporean art world then was lost. Alvin mentioned the West’s first art critic, Giorgio Vasari and his book, Lives of the Artists. “A book about TAV is a good idea,” he says. I let the topic drift away. I could throw myself into creating a reading experience based upon the Artists Village, but I would not want to write a book about the Artists Village. A movie script, maybe, though where would the drama lie? Perhaps there were personal dramas at TAV: romances, scandals of some sort, infighting, egotism, probably betrayals: but if so, they are unrecorded. An unimaginative movie script would follow a three act structure: Act One: Tang Da Wu revolutionizes and modernizes Singapore’s contemporary art scene by establishing TAV and attracting the island-nation’s youngest, best and brightest. Act Two: Utopia at the end of a coconut tree-lined kampung dirt road; Pure Art, but with weekly visits by the police. Act Three; Exile and Loss. On our table is the catalogue of Alvin’s paintings, in which he wrote: I hope my paintings trigger an original sensation within the viewer; natural and freely formed without history or preconditioning. And so it is with this writing; I hope to give you, the reader a sense of our conversation, a sense of the topics we touched upon. Alvin, TAV and the quiet street in Johor Bahru where we talked are all worthy of narrative writing. But I haven’t been inspired to write logically, just as Alvin is not inspired to paint realistic landscapes. Perhaps I am like an Expressionistic painter, using sentences and ideas instead of brushstrokes and pigments. Hijikata’s widow told me that her husband, the co-founder of butoh, and the writer Mishima and had fistfights over differences in aesthetics. Now...eyes glued to “smart”phones, plastic souls bury themselves in low-level radiation screen displays. Facebook comments pass for heated debate. Articles I want to read: TK Sabapathy. “No way out” The Strait Times, Singapore Art & Entertainment May 20, 1993 Jennifer Tan. “Art that faces up to problems of the world” City Weekly, Singapore. May 13, 1993 “No Bed of Roses For Alvin” New Straits Times, Malaysia October 28,1987. I learned the word “apophenia while researching the phenomenon of seeing faces in clouds, a concept I wanted to compare to the act of viewing Alvin’s paintings. I also discovered molybdomany, shadow people, pareidolia, patternicity and the work of Chonosuke Okamura , who won an Ig Noble Prize for his reports of finding tiny, tiny humans in ancient limestone. "There have been no changes in the bodies of mankind since the Silurian period,” Okamura wrote, ”except for a growth in stature from 3.5 mm to 1,700 mm." My word research also found this phrase; "a specific experience of an abnormal meaningfulness". Finally, this fact: a person withschizophrenia initially experiences delusion as revelation. If there are patterns in this text, I must find them, for discovering patterns where there seem to be none is a very good thing. My life, my meeting with Alvin, the historical events that occurred within our lifetimes; there must be patterns. Banksy. The Beatles. The kway teow I’ve just eaten, the breeze and the frangipanis above us, the patterns of the tiles below. This is a Sunday afternoon, March 12, 2017. I met Alvin a week ago; our lives share some of the same patterns. Visas, passports and turnarounds. The last painting in Alvin’s catalogue, is called Late Arrival. I cannot judge his brushstrokes, nor if there is actually detail in the completely black areas. On the upper left of the painting, is a soft-edged raggedy flag-like shape of blue and blueish-white. Close to, and parallel with, the left edge of the painting is a warm brown horizontal shape like a tree branch or rifle. On the bottom right, a spike, the same tonality asthe brown on the left. Untitled Indigo is the name of first painting in the catalogue. It is a remaking of the yin yang symbol in soft fractions. A whirlpool. A map studied at twilight or dawn. Related post: http://www.blacksteps.tv/amanda-heng- performance-art- in-context- a-singaporean-perspective-by- lee-wen/ The italicized sentence which begins this essay is from an article which appeared on the Psychology Today website on July 31, 2012. Being Amused by Apophenia, waswritten by Bruce Poulsen Ph.D. https://www.psychologytoday.com/blog/reality-play/201207/being- amused-apophenia Thank you very much Koh, and Eric/Art 52.
I began working with VR in 2002, with a software development kit for children, the CDK. The Creative Development Kit allowed inexperienced children AND serious game developers to create games and projects, using our models and commands. The CDK was studied by the Singaporean Ministry of Education and used in schools throughout Singapore, as well as in the Singapore Science Center. I took a hiatus from VR to write books, one of which has become a best seller in Singapore. I also began research f0r a book on digital cinematography/VR/art, co-produced/curated SPOKEN, a virtual gallery with Eugene Soh and wrote/co-produced/starred in a 360 short film called Beach Road. In the middle of 2016, I decided that the time was right for my VR ideas. This blog is filled with posts about research , seminars, meetings etc. I am now refining my pitchdeck for presentation to investors/VCs. I would prefer to bootstrap, but for this company, at this time, that is a challenge that would seem to take a long time to solve.
I've plenty of notes about this place, as well the nights I've spent with the present owner at the 123 Cafe... http://johorkaki.blogspot.com/2012/01/indian-curry-puffs-salahuddin-bakery-in.html?m=1 https://m.facebook.com/pages/Salahuddin-Bakery-Jalan-Dhoby/151382781582630 https://www.tripadvisor.co.uk/Restaurant_Review-g298278-d7139589-Reviews-Salahuddin_Bakery-Johor_Bahru_Johor_Bahru_District_Johor.html
An outline of reasons as to why Singapore is the place for Stephen Black's planned VR startup.
- As Creative Director/Producer for the CDK, a CG-generated VR project for a Singapore-based joint venture, SB became very familiar with Singapore's working environment, including government policies and business practices. (The CDK is described more fully elsewhere on this blog.)
- As a long-term resident based in Singapore since 2002, and the author of a bestselling book about Singapore (i ate tiong bahru), SB has a familiarity with Singapore as well as a personal and professional network.
- The government of Singapore provides support for VR and VR-related startups. https://www.spring.gov.sg/Nurturing-Startups/SEEDS/Pages/spring-start-up-enterprise-development-scheme.aspx
- As a teacher of VR-related educational software in the Singapore educational system, SB has experience "in the trenches", regarding the demands of institutions, schools, teachers and students. The Singapore Ministry of successfully tested the CDK and presented the results at an international educational symposium.
- Singapore is a regional hub, with strong connections throughout Southeast Asia,India, China and Japan. This fact, combined with SB's living experiences in Japan, Hong Kong, Paris, New York and Bali create a strong possibility for an active beta network that will be an influential force for global take-up. 7. English: yes! Other languages? Yes, yes, yes and yes! 8.Singapore's multicultural population is also very smartphone savvy. 6. Safe and stable, Singapore has trustworthy legal and business infrastructures.
(image by David Severn) The Art/VR startup idea...the time is now! The Tiong Bahru Mouth the book , the photos, the haikus, the videos. The Tiong Bahru Market is closing for three months at the end of February. Seems like that would be a punctuation mark of some sort. The i ate tiong bahru audiobook is now being checked by Amazon. The iatb glasses were successfully crowdfunded. So was the design for the Tiong Bahru poster. I ate Tiong Bahru, the book itself, is due for a second printing... I Ate Tiong Bahru Audiobook Really...this could go live any day!Voicemaps I have Tiong Bahru mapped out... Bali Wave Ghost After three years+ of doing the starving artist thing,it's time to work on the net net and synergize so as to secure maximum ROI.(that was written last year also, on another blog post. Have not done marketing.. no sales action.)SPOKEN I wrote the following last year, and it has received attention, should receive more... SPOKEN needs to increase its audience...it really is an incredible piece of work :a virtual gallery built by Eugene Soh and filled with contributions from an extremely diverse collection of artists and writers. And these two projects, carry overs from last year. Hopefully by midyear, they can be picked up again...INSEIN Last year, I spent almost ten days in Yangon. I created images with a digital camera. I would like to exhibit them and create a book.The images use Yangon as a starting point...I Ate LaPhet Thoke Conceptual art meets culinary research. A booklet co-created with Sayuri Okayama.Beach Road This 360VR movie will hopefully continue to attract viewers. Towards a New Cinematography, the book, has been plodding along. I hope it will plod faster.AND I WANT TO SPEND TIME WITH MY MOM AND DAD AND BROTHER AND DAUGHTER!
Two hundred percent. Ten thousand percent. Whatever it takes.... I am finalizing a pitch deck now and calmly, but urgently, looking for a Unity/C# person who works hard and dreams harder. VR and more. NOW.