Monthly Archives: September 2017

Stephen Black: 72 hour Facebook Live Broadcast

THE BROADCAST IS HERE.

HELLO

Augmented Reality,art, Southeast Asian food, Bubiko Foodtour, VR, music, haikus, photographs, videos, unusualness... and discussions, readings from, and free downloads of, EBOOKS! The broadcast starts at 3PM September 30, Malaysia time, ends on Monday, October 2 at 3PM Malaysia time.

Until October 2, these ebooks are free downloads on Amazon:

Obama Search Words

Furikake

Fires by Cyril Wong

i ate tiong bahru (a paper copy is available at naiise)

Bali Wave Ghost

Flame Magnet

red dot SAD

Ipoh

Contact With Shadow is not a free download, but if you are interested in the future of book distribution, you should know about Unglue.

There is an audiobook version of i ate tiong bahru, narrated by Mirai Booth-Ong. And, this is 3how's debut album.

Bubiko Foodtour is AR's first superstar.

Base of operations: the Abby Hotel in Ipoh, Malaysia.

Thank you: Hock Moon Hiong BBQ meat and Jewellery Design and Management International School

If you are here because you are interested in my AR-related startup ideas, this post gives you an overview.

FWIW, I will soon have stories on Popularium and ElevenAsia

I am writing this 30 hours after the marathon went live.On one hand my blog views are double what they usually are. On the other hand, there haven't been many viewers. That is OK. I didn't do any pre-publicity, I am not paying Facebook to blast the event and there are no costs, other than my time. I hope that towards the end of the 72 hours there are more viewers. For now, I can only say if you visit the FB live page, say hi.

Here is an email I've sent out to friends and associates:

Hello everyone... I hope the weekend is a good one for you.

Just to short note to say that I am doing a live FB broadcast from Ipoh-for 72 hours. I started Friday at 3, will finish at 3 on Monday. The camera I am using isn't very good, the audio is so-so, the internet is slow and I am silhouetted during the daytime. Perfect!

Actually I am learning a lot, and my blog is seeing a nice amount of action. The free ebooks are trickling out of Amazon. I can see clicks on my blog posts about my AR startup plans. Yesterday I was interviewed by a reporter from the Malay Mail.

Anyhoo...stop by and chat with the silhouette... and meet Secret Donut World, the Doughbots and steamboatbubikofoodtourwillie. http://www.blacksteps.tv/stephen-black-72-hour-facebook-live-broadcast/

onwARd,

Steve

This was the schedule for Friday...

FRIDAY

3pm Ipoh (3AM NYC)8AM London

Son Mn Chinese Lantern Exhibition

4:30-5:30 Ipoh(4:30-5:30AM NYC)9:30-10:30 AM London

reading from Obama Search Words

5:30-6:15 Ipoh

Ipoh food adventures

6:15-7PM Ipoh

Ipoh evening tour

7pm(7AM NYC)12PM London

Bubiko: Adventures in Photoshop at Thanas Wedding Photography

9pm(9am NYC)2pm London

Ipoh Evening food adventures

9-10 Ipoh

Free ebooks introduction

10pm(10am NYC)3pm London

Stephen Black and VR

11pm(11am NYC)4pm London

Stephen Black startup ideas

12am(12pm NYC)5pm Lon

Stephen Black and AR

SATURDAY SEPTEMBER 30, 2017 (in Ipoh)

coming soon!

Notes for an AR Project

Trademark

The ARt School Project

The ARt School (an example for discussion and learning)

An art school sets up a web based app. The school is not concerned with showing up in search or reaching anyone besides its students. The school and its students are happy that there are no downloads. The app allows one jpeg of a painting to be shown in AR.

One day, a teacher records a 10 minute video of herself talking about the painting's technical aspects and history. The app is capable of showing this video and the jpeg at the same time. A student creates a sculpture inspired by the painting. A Unity version of the sculpture is created, and the app shows this sculpture, the video and the original jpeg.

Choreographers, working with musicians and students specializing in Unity and 3D motion, create a short AR dance piece full of leaps and spinning. The app can handle the performance of the eight CG models...

The app can do all of these things and information is shared and everyone lives happily ever after.

I am planning an AR startup. The file size issue is a huge challenge. In the story about the school, the line about "no downloads" is probably incorrect.... or is it? We can watch movies on youtube without downloading them...

Is there any way to avoid heavy downloads for AR? I know technology will improve, but for now it seems like what I want to do could easily be 100 megs, likely much, much more. I have been researching how to "eliminate" file size, but have not yet found anything directly related to AR and progressive web apps... Finally, although I am extremely interested in programming and computer languages, I have only superficial knowledge about them.

Yes, I know about ARKit and ARCore, but have no experience with them yet. It would seem that they automatically must utilize the Apple/Google platforms. Plus, I am researching Vuforia, Wikitude and anything else that I discover.

Thank you for your time and comments.

onwARd,

Stephen Black

Here are some excellent posts related to Progresssive Web Apps:

https://www.quora.com/What-are-the-advantages-and-disadvantages-of-Progressive-Web-Apps-over-Native-Apps by Alex Russel, Google employee

https://whatwebcando.today/

https://medium.com/javascript-scene/native-apps-are-doomed-ac397148a2c0

https://hackernoon.com/the-wisdom-of-the-crowd-c7aff954bd5f

Notes on AR Startup Business Model

The startup will generate revenue in the following ways:

- Software (original IP, and possible synergies with Unity, Google and Apple)

- Digital Products, AR and 2D (direct download to individuals, bundling and through online stores)

- Character Goods, Advertising and Licensing (SDW, TD, Bubiko Foodtour)

- Character and AR Content Creation for Third Parties

"the Pixar of AR"

AR is a new medium. There are countless opportunities for entertainment, business and self-expression.

The following are now being reviewed:

Startup Growth Calculator by Trevor Blackwell

https://techcrunch.com/2014/01/31/the-complete-quantitative-guide-to-judging-your-startup/

The 10 Most Important Metrics In A Startup's Financial Statements by Tomas Tunguz http://tomtunguz.com/ten-financial-metrics/

Notes on a Million Dollar Budget for an AR Startup

My company aims to be the Pixar of AR: original characters and software, with a surprise or two. Assuming that I am fortunate to receive one million dollars, how would the money be spent? Actually, I would prefer to bootstrap, but after ten years of only writing books and purposely doing no marketing, that might not be very efficient: it takes money to make money. It is said that bootstrapping teaches one how to earn money, while investor funding teaches one how to spend money... In any, event, the following exercise is good practice.

It could be as simple as...

250,000 for IT: research, model creation,programmers, cloud storage

250,000 for staff and rent (although I strongly believe that for the first year the company benefits most from being a "digital nomad" )

250,000 for promotion

250,000 held in reserve

Realistically, more detailed planning usually eliminates inefficiency.The first 18-24 months could look like this:

Model creation of 35 3D characters (textures,rigging etc.).200K

Staff......................................................200K

Promotional Tour...........................................150K

Cash Balance on Starting Date..............................200K

Domain/Name/Cloud Services/Big Data.........................50K

Research:.................................................. 50K

Digital Marketing...........................................50K

Equipment/Storage Rental....................................50K

Start Up expenses...........................................50K

For now, the above is a good starting point.Elsewhere, I have started an Excel document that will go into much more detail on a month by month basis.

The Wall Street Journal Startup Calculator

U.S. Small Business Association Guide to Startup Costs

EMU: Notes on a Promotional Tour for an AR Startup

Potential investors in my AR startup need to know the company's GTM strategy, GTM meaning Go To Market. Based on my experiences in teaching gamemaking, art and network television promotion; I strongly believe that live demonstrations and instruction are the strongest ways ways to gain users and create outstanding services for them. Although AR is simple to use, a deeper appreciation usually results when there is a personal connection. The advantages of watching and listening to users cannot be overestimated.

A carefully planned "digital nomad" approach to business growth/promotion/publicity/marketing can result in a large and diverse user base, as well as networking opportunities that are difficult to obtain online. This approach has been successfully tested, even without a product. The 2018 tour, properly funded and planned, will build upon the network established in 2017.

Starting in January, 2018, the tour is based upon a successful crowdfunding campaign concluding at the end of October, 2017.

EMU= Events, such as South by Southwest + Meet Up events, self-organized.

Tour Ideas, subject to change:

2017

NYC, NY DMWF Digital Marketing Conference, November 7, 8

2018

PARK CITY, UTAH Slamdance Film Festival http://www.slamdance.com/ January 18-25

PROVO, UTAH One of the top ten American cities for Startups and Entrepreneurs

ROCHESTER, NEW YORK

TORONTO, ONTARIO Toronto Gift Fair, Canada’s largest, produced by Canadian Gift and Tableware Association January 28-Feb 1

MONTREAL, QUEBEC

Festival of Lights Feb 22- March 4

AUSTIN, TEXAS SXSW March 9-18

SINGAPORE

All In! Young Writers Festival, organized by the Singapore Book Council March 16-18 Confirmed participant, now developing programs for storytelling in AR and VR

Internet of Things/Iot Asia March 21-22,2018

KUALA LUMPUR, MALAYSIA

JAKARTA, INDONESIA

BANGKOK, THAILAND

HO CHIH MINH CITY, VIETNAM

HANOI, VIETNAM

HONG KONG, SAR

OSAKA, JAPAN

TOKYO, JAPAN Design Festa late May

VANCOUVER, BRITISH COLUMBIA

SEATTLE, WASHINGTON

PORTLAND, OREGON

SAN FRANCISCO,CALIFORNIA

SANTA CRUZ, CALIFORNIA

LOS ANGELES, CALIFORNIA

SAN DIEGO, CALIFORNIA

NEW ORLEANS, LOUISIANA

LAS VEGAS,NEVADA

BOULDER,COLORADO

DENVER,COLORADO

NASHVILLE,TENNESSEE

ATLANTA, GEORGIA

MIAMI, FLORIDA

BOSTON, MASSACHUSETTS

NEW YORK CITY, NEW YORK New York Comic Con

BROOKLYN, NEW YORK

SB AR Startup GTM Foundation-building

Since June 2017, I have been on a tour of Southeast Asia, building connections for my AR startup. AR is expected to become as common as GPS in late 2018. Until that time, education and relationship-building are necessary for success.

Stephen Black teaching gamemaking in Singapore

At present AR is largely unknown. What follows is a partial list of companies and individuals with whom I have explained, and/or discussed, the possibilities of AR. Nearly all of the following are food-related, and all have been introduced to Bubiko Foodtour.

CHINA

Dragon Food Inc. "Dragon Food Inc is the largest soybean milk powder products manufacturing enterprises in China, with original fixed assets of more than 100 million, 10 million acres of Non-GMO soybean planting base, world-class testing equipments and advanced laboratory center. Permitted by China Green Food Development Center, we can use trademark of “Green Food” and “Certified Organic COFCC”. We are also certified by BCS OKO-GARANTIE GMBH to use trademark of “Organic Food” in both Europe and the US. Using 31 processes to extract protein from soybean effectively, we ensure the safety and healthy from the seed to dining-table and share with the world. And our products do not contain any chemicals, additives, preservatives, or artificial colors. http://en.primesoja.com/about/"

INDIA

Harsho- the award-winning graphic novelist

INDONESIA

indoestri

petshopboxstudio

JAPAN

Elcom Walk

Michael Kato/Japanese Greats

Many others, including associates at companies such as Fuji TV and Sony, as the result of having lived in Japan for over twenty years.

MALAYSIA

Abby Hotel, Ipoh

artisense

Hock Moon Hiong BBQ Meat PLT.

Monash University

Google

Imagineering// second startup venture capital

Meraki tempe, Kuala Lumpur

SINGAPORE

Numerous experiences with Singapore Science Center, Ministry of Education and other institutions, as a result of a 15 year residence.Plus, extensive experiences in gamemaking and teaching gamemaking.

Singapore Youth Writers Festival 2018 Invited participant, focusing upon the relationship between writing and AR/VR.

TNB Venture Capital