Daily Archives: September 12, 2017

Notes on AR Startup Business Model

The startup will generate revenue in the following ways:

- Software (original IP, and possible synergies with Unity, Google and Apple)

- Digital Products, AR and 2D (direct download to individuals, bundling and through online stores)

- Character Goods, Advertising and Licensing (SDW, TD, Bubiko Foodtour)

- Character and AR Content Creation for Third Parties

"the Pixar of AR"

AR is a new medium. There are countless opportunities for entertainment, business and self-expression.

The following are now being reviewed:

Startup Growth Calculator by Trevor Blackwell

https://techcrunch.com/2014/01/31/the-complete-quantitative-guide-to-judging-your-startup/

The 10 Most Important Metrics In A Startup's Financial Statements by Tomas Tunguz http://tomtunguz.com/ten-financial-metrics/

Notes on a Million Dollar Budget for an AR Startup

My company aims to be the Pixar of AR: original characters and software, with a surprise or two. Assuming that I am fortunate to receive one million dollars, how would the money be spent? Actually, I would prefer to bootstrap, but after ten years of only writing books and purposely doing no marketing, that might not be very efficient: it takes money to make money. It is said that bootstrapping teaches one how to earn money, while investor funding teaches one how to spend money... In any, event, the following exercise is good practice.

It could be as simple as...

250,000 for IT: research, model creation,programmers, cloud storage

250,000 for staff and rent (although I strongly believe that for the first year the company benefits most from being a "digital nomad" )

250,000 for promotion

250,000 held in reserve

Realistically, more detailed planning usually eliminates inefficiency.The first 18-24 months could look like this:

Model creation of 35 3D characters (textures,rigging etc.).200K

Staff......................................................200K

Promotional Tour...........................................150K

Cash Balance on Starting Date..............................200K

Domain/Name/Cloud Services/Big Data.........................50K

Research:.................................................. 50K

Digital Marketing...........................................50K

Equipment/Storage Rental....................................50K

Start Up expenses...........................................50K

For now, the above is a good starting point.Elsewhere, I have started an Excel document that will go into much more detail on a month by month basis.

The Wall Street Journal Startup Calculator

U.S. Small Business Association Guide to Startup Costs

EMU: Notes on a Promotional Tour for an AR Startup

Potential investors in my AR startup need to know the company's GTM strategy, GTM meaning Go To Market. Based on my experiences in teaching gamemaking, art and network television promotion; I strongly believe that live demonstrations and instruction are the strongest ways ways to gain users and create outstanding services for them. Although AR is simple to use, a deeper appreciation usually results when there is a personal connection. The advantages of watching and listening to users cannot be overestimated.

A carefully planned "digital nomad" approach to business growth/promotion/publicity/marketing can result in a large and diverse user base, as well as networking opportunities that are difficult to obtain online. This approach has been successfully tested, even without a product. The 2018 tour, properly funded and planned, will build upon the network established in 2017.

Starting in January, 2018, the tour is based upon a successful crowdfunding campaign concluding at the end of October, 2017.

EMU= Events, such as South by Southwest + Meet Up events, self-organized.

Tour Ideas, subject to change:

2017

NYC, NY DMWF Digital Marketing Conference, November 7, 8

2018

PARK CITY, UTAH Slamdance Film Festival http://www.slamdance.com/ January 18-25

PROVO, UTAH One of the top ten American cities for Startups and Entrepreneurs

ROCHESTER, NEW YORK

TORONTO, ONTARIO Toronto Gift Fair, Canada’s largest, produced by Canadian Gift and Tableware Association January 28-Feb 1

MONTREAL, QUEBEC

Festival of Lights Feb 22- March 4

AUSTIN, TEXAS SXSW March 9-18

SINGAPORE

All In! Young Writers Festival, organized by the Singapore Book Council March 16-18 Confirmed participant, now developing programs for storytelling in AR and VR

Internet of Things/Iot Asia March 21-22,2018

KUALA LUMPUR, MALAYSIA

JAKARTA, INDONESIA

BANGKOK, THAILAND

HO CHIH MINH CITY, VIETNAM

HANOI, VIETNAM

HONG KONG, SAR

OSAKA, JAPAN

TOKYO, JAPAN Design Festa late May

VANCOUVER, BRITISH COLUMBIA

SEATTLE, WASHINGTON

PORTLAND, OREGON

SAN FRANCISCO,CALIFORNIA

SANTA CRUZ, CALIFORNIA

LOS ANGELES, CALIFORNIA

SAN DIEGO, CALIFORNIA

NEW ORLEANS, LOUISIANA

LAS VEGAS,NEVADA

BOULDER,COLORADO

DENVER,COLORADO

NASHVILLE,TENNESSEE

ATLANTA, GEORGIA

MIAMI, FLORIDA

BOSTON, MASSACHUSETTS

NEW YORK CITY, NEW YORK New York Comic Con

BROOKLYN, NEW YORK