Potential investors in my AR startup need to know the company's GTM strategy, GTM meaning Go To Market. Based on my experiences in teaching gamemaking, art and network television promotion; I strongly believe that live demonstrations and instruction are the strongest ways ways to gain users and create outstanding services for them. Although AR is simple to use, a deeper appreciation usually results when there is a personal connection. The advantages of watching and listening to users cannot be overestimated.
A carefully planned "digital nomad" approach to business growth/promotion/publicity/marketing can result in a large and diverse user base, as well as networking opportunities that are difficult to obtain online. This approach has been successfully tested, even without a product. The 2018 tour, properly funded and planned, will build upon the network established in 2017.
Starting in January, 2018, the tour is based upon a successful crowdfunding campaign concluding at the end of October, 2017.
EMU= Events, such as South by Southwest + Meet Up events, self-organized.
Tour Ideas, subject to change:
NYC, NY DMWF Digital Marketing Conference, November 7, 8
PARK CITY, UTAH Slamdance Film Festival http://www.slamdance.com/ January 18-25
PROVO, UTAH One of the top ten American cities for Startups and Entrepreneurs
ROCHESTER, NEW YORK
Toronto Gift Fair, Canada’s largest, produced by Canadian Gift and Tableware Association January 28-Feb 1
Festival of Lights Feb 22- March 4
AUSTIN, TEXAS SXSW March 9-18
All In! Young Writers Festival, organized by the Singapore Book Council March 16-18 Confirmed participant, now developing programs for storytelling in AR and VR
Internet of Things/Iot Asia March 21-22,2018
KUALA LUMPUR, MALAYSIA
HO CHIH MINH CITY, VIETNAM
HONG KONG, SAR
TOKYO, JAPAN Design Festa late May
VANCOUVER, BRITISH COLUMBIA
SANTA CRUZ, CALIFORNIA
LOS ANGELES, CALIFORNIA
SAN DIEGO, CALIFORNIA
NEW ORLEANS, LOUISIANA
NEW YORK CITY, NEW YORK New York Comic Con
BROOKLYN, NEW YORK