Daily Archives: May 16, 2018

Self-published. No marketing. What happens?

Today, for the first time in about two years, I looked at the sales reports for my eight books. Fully expected to see no sales. Zero. No sales would be an expected consequence of doing no marketing and being self-published. Over ten years ago, I made it clear that I would do no marketing until I had written eight books.

So, today was a pleasant surprise.

self-publishing statistics

Stephen Black does no marketing...

My biggest "audience" is in Japan, then the US, then India. Interesting. I have not lived in Japan for quite a while. Have never been to India. Kindle's programs that allow people to sample the book seem to be helping.

Amazon and self-publishing

The number of Kindle Edition Normalized Pages (KENP) read determines the royalties you earn from KU (Kindle Unlimited) and KOLL (Kindle Owners’ Lending Library). This graph is updated as pages are read by customers who borrow your book from KU and KOLL.

I am now working on two books. One is a novel ( Antigone.Cloud: Ghost of a Robot), the themes of which are AR, sentient software, Southeast Asia and children. The other, Alphabet Spikes, is a journal; of my entrepreneurial, food-related and art adventures in Southeast Asia. I would be thrilled to find a publisher and or an agent, but if not, that is that.

Some may laugh at the above sales figure, but to me it is encouraging. What will happen when I finally start to do marketing?

Marketing is not easy, but thanks to Amazon, services like Adwords, and social media, things can be very efficient. Within the next three months, I will give away free ebooks, hoping this will lead to spikes in sales. I will start marketing in October.

About my books, here is a post that includes videos.

FWIW, the stats on this blog:

An experiment with Amazon

As for my bestseller, I sold it in bookstores and in certain areas of Singapore. The first edition is almost completely sold out; 2000 copies, which in Singapore qualifies it to be a national bestseller.The print version of i ate tiong bahru is a bestseller in Singapore There is an audiobook version as well.