to become the Pixar of AR...
Bubiko Foodtour will appear in short entertaining AR movies full of food information. The lessons and networks resulting from Bubiko's experiences will be applied to other characters: The Dundercats (specializing in music education), The Doughbots (fun characters who promote basic math and reading skills) and Secret Donut World, a collection of whimsical characters and objects created by David Severn(UK/Japan). These original characters, stories and, eventually, software, will result in a company with the potential to become the Pixar of AR.
Revenue: freemium business model with in-app purchases, character and software licensing, digital products, physical objects like books, clothing, toys and kitchen supplies.
Additionally, Bubiko now has a database of waiting-to-be discovered SE Asian food products suitable for food lovers worldwide.
Go To Market Plan
Stephen Black and Sayuri Okayama have spent the past two years in Southeast Asia, researching AR and food. As Bubiko is a little chef from Thailand, this was necessary to create the credibility necessary to benefit from the worldwide popularity of Southeast Asian foods.
These years of research have resulted in a strong personal and professional international network: programmers, journalists, podcasters, foodies, websites, galleries, digital marketing specialists, food producers, restaurant and hotel owners; as well as personal connections with AR-related companies like Google, Amazon, Microsoft, Magic Leap, Line, Alibaba, Tencent, Kabaq and Facebook. These connections, as well as social media and online campaigns, will be activated once technical and business plans milestones are secured.
Note: At present, more than a billion devices (Apple and Android) allow users to easily enjoy Bubiko and friends. However, all movies/activities include an awareness of the possibilities offered by AR glasses and smartglasses.
Additionally developments in SLAM, meshmapping, IoT, persistent experiences, 5G etc. are being closely monitored. Facebook and Apple are among several companies planning to release AR wearables in the near future.
Upcoming AR projects like Peter Jackson's Lord of the Rings, and a Harry Potter AR game will increase AR awareness/the number of AR users. The phenomenal success of Pokemon Go continues, it has been downloaded over 100 million times on Google Play alone, and generated more than 300 million dollars, including in-app purchases.
Status as of January 20, 2019
Encouraging developments have occurred since the project began, but two workshops and presentations at the Hong Kong Polytechnic University in June 2018 were the start of extreme public and professional interactions and possibilities:
- presentations at The Hong Kong Makers Faire
- presentation at Le Wagon Shenzhen, a bootcamp school for coders
- invited to pitch to VCs at TechCrunch Shenzhen
- establishment of a personal network in Hong Kong and Shenzhen, China, including makers, government bodies, digital marketers, distributors and designers.
- participation in workshops at the MIT Reality Virtually Hackathon, including those by Magic Leap, PTC and Unity.
Bubiko Foodtour +
Feedback on the physical appearance of Bubiko has been very encouraging. A Bubiko 3D model will soon be created, and used to create standardized 2D versions.
Bubiko has made an ebook about the food of Ipoh Malaysia, available on Amazon. She is currently compiling notes for a food guide to Shenzhen. are no comparable books; additionally the book introduces the different provinces of China.
The Dundercats characters, a partnership with Six Cat Studios, are now being made in 3D, in addition to merchandising and real world musical instruction activities. Scripts and story ideas are being refined for both Secret Donut World and The Doughbots; they presently exist in 2D only.
Bubiko appears in an ARKit/Unity game demo created by Dominique Wu and Michael Stragey. Dominique runs Hummingbirdsday Studio, which specializes in UX/UI design. Michael has worked on games for Spongebob Squarepants, XMen and Disney.
Bubiko will be in a game being created with UARExperiences, who are currently in stealth.
In support of the ARphabet Tour, Kabaq is creating an AR version of mango sticky rice.
Discussions with Novaby are now underway to make a 3D version of Bubiko.
An Indiegogo campaign for the ARphabet Tour will soon begin.
Postproduction will continue on Lotus Mountain, a 360VR movie shot in Shenzhen, using 8K cameras supplied by Kandao. Although Bubiko is not featured, the finished film will result in beneficial publicity. A previous VR 360 film, Beach Road,was featured at festivals in Singapore, Brisbane and Las Vegas.
Time spent in Shenzhen resulted in numerous contacts and possibilities,one being the bundling of Bubiko and the Doughbots into tablets made for children.
We're waiting 'til the day we have budget and a coder or two, so that Bubiko can walk and talk... For now, we sketch and improvise.. like this.