Later, I will talk about my experiences using coffee in my visual art projects and writing. For example, one of my books contains a chapter about coffee. For now, I will simply say that creating my own brand of coffee would combine several longtime interests, including, ultimately, AR. (Presentations about AR at HK Poly. A post about AR and Coffee) This post is about my first cupping experience, which occurred on May 12, 2018, at Once Cafe in Chiang Rai, Thailand. I had discovered Once the day before the testing, by accident. Lucky! The barista was Neung (Matorose Plengsai). She is deeply connected with coffee. Her husband is involved with the production of organic foods, including coffee: at one point he made his own roaster. Neung supervised the creation of Once Coffee, the signature of her cafe. In the course of discussing Once Coffee, it was agreed that I could bring some to Hong Kong, for a tasting event I am planning. Here is my description of Once Coffee: Made from Peaberry beans, Once is light-hearted and slightly fruity, yet powerful-- an excellent choice for lattes and cappuccinos. Organically grown, processed and roasted on a single estate in northern Thailand, Once is a blend of roasts: medium and dark. The blend is constantly monitored and adjusted to maintain Once’s signature flavor. Once treats the people it is involved with fairly. Let the cupping begin! Once was cupped in the afternoon. The cupping for Steve’s Wild Coffee (the name for now, anyway) started at 8:30 AM. Besides Neung, we were fortunate to have Boss (Pattapong Valuvanarak), who manages a restaurant called Kafe Journal. We had three types of Steve’s Wild Coffee (SWC). The beans are Arabica: a medium roast, a dark roast and a mix of 80% medium and 20% dark. Like most coffees, the dark roast and the 80/20 mixture will work well with lattes and cappuccinos. No surprises there. The medium roast was judged to be very suitable for simple, hot coffees. Again, no surprises. What follows are notes on what I learned, observed and thought about. I am a fresh arrival into this part of the coffee world. Also, the wild coffee is almost completely undocumented. So, we were in the rare position of being able to respond to what we were tasting with very few preconceived ideas. I should state that wild coffee is a new venture by a company with over forty years experience producing high grade organic teas. It is not a secret who they are, and I will later identify them, especially on all packaging. They are now applying for a USDA organic certificate. So... the cupping! Neung opened the medium roast, and Boss spread some beans out on a plate. He picked something up, showed it to Neung and they laughed. “Elephant ears”, he said. Elephant ears are shells of beans that are empty. I looked, and yes, the shell of an empty coffee bean looks just like the ears of an elephant. Boss showed me another bean that had a tiny hole in it. “An insect ate some.” I made a mental note to find out why this was bad. Psychologically, perhaps it is not good, but in terms of the coffee making process, why is it bad? There was no insect, of course. I wonder if, by eating the coffee bean, the insect allowed air into the heart of the fruit. This would mean oxygen being added into the fruit’s “manufacturing process”. Perhaps this is the reason for the rejection. The coffee is roasted, which kills bacteria and other micro-organisms. Simply, I must learn more about insects eating coffee beans. Is it a cosmetic issue, or something more? No fungus was detected and the other beans which were rejected were chipped, a common fault. But again I wonder if this is cosmetic or something more serious. Could it be that the chipping results in the bean drying out in that area and losing flavor? (PART 2 is here) An Instagram post of the cupping.