EMU: Notes on a Promotional Tour for an AR Startup

Potential investors in my AR startup need to know the company's GTM strategy, GTM meaning Go To Market. Based on my experiences in teaching gamemaking, art and network television promotion; I strongly believe that live demonstrations and instruction are the strongest ways ways to gain users and create outstanding services for them. Although AR is simple to use, a deeper appreciation usually results when there is a personal connection. The advantages of watching and listening to users cannot be overestimated.

A carefully planned "digital nomad" approach to business growth/promotion/publicity/marketing can result in a large and diverse user base, as well as networking opportunities that are difficult to obtain online. This approach has been successfully tested, even without a product. The 2018 tour, properly funded and planned, will build upon the network established in 2017.

Starting in January, 2018, the tour is based upon a successful crowdfunding campaign concluding at the end of October, 2017.

EMU= Events, such as South by Southwest + Meet Up events, self-organized.

Tour Ideas, subject to change:

2017

NYC, NY DMWF Digital Marketing Conference, November 7, 8

2018

PARK CITY, UTAH Slamdance Film Festival http://www.slamdance.com/ January 18-25

PROVO, UTAH One of the top ten American cities for Startups and Entrepreneurs

ROCHESTER, NEW YORK

TORONTO, ONTARIO Toronto Gift Fair, Canada’s largest, produced by Canadian Gift and Tableware Association January 28-Feb 1

MONTREAL, QUEBEC

Festival of Lights Feb 22- March 4

AUSTIN, TEXAS SXSW March 9-18

SINGAPORE

All In! Young Writers Festival, organized by the Singapore Book Council March 16-18 Confirmed participant, now developing programs for storytelling in AR and VR

Internet of Things/Iot Asia March 21-22,2018

KUALA LUMPUR, MALAYSIA

JAKARTA, INDONESIA

BANGKOK, THAILAND

HO CHIH MINH CITY, VIETNAM

HANOI, VIETNAM

HONG KONG, SAR

OSAKA, JAPAN

TOKYO, JAPAN Design Festa late May

VANCOUVER, BRITISH COLUMBIA

SEATTLE, WASHINGTON

PORTLAND, OREGON

SAN FRANCISCO,CALIFORNIA

SANTA CRUZ, CALIFORNIA

LOS ANGELES, CALIFORNIA

SAN DIEGO, CALIFORNIA

NEW ORLEANS, LOUISIANA

LAS VEGAS,NEVADA

BOULDER,COLORADO

DENVER,COLORADO

NASHVILLE,TENNESSEE

ATLANTA, GEORGIA

MIAMI, FLORIDA

BOSTON, MASSACHUSETTS

NEW YORK CITY, NEW YORK New York Comic Con

BROOKLYN, NEW YORK

One Response to EMU: Notes on a Promotional Tour for an AR Startup

  1. Pingback: Notes on a Million Dollar Budget for an AR Startup | blacksteps

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