Notes on a Million Dollar Budget for an AR Startup

My company aims to be the Pixar of AR: original characters and software, with a surprise or two. Assuming that I am fortunate to receive one million dollars, how would the money be spent? Actually, I would prefer to bootstrap, but after ten years of only writing books and purposely doing no marketing, that might not be very efficient: it takes money to make money. It is said that bootstrapping teaches one how to earn money, while investor funding teaches one how to spend money... In any, event, the following exercise is good practice.

It could be as simple as...

250,000 for IT: research, model creation,programmers, cloud storage

250,000 for staff and rent (although I strongly believe that for the first year the company benefits most from being a "digital nomad" )

250,000 for promotion

250,000 held in reserve

Realistically, more detailed planning usually eliminates inefficiency.The first 18-24 months could look like this:

Model creation of 35 3D characters (textures,rigging etc.).200K

Staff......................................................200K

Promotional Tour...........................................150K

Cash Balance on Starting Date..............................200K

Domain/Name/Cloud Services/Big Data.........................50K

Research:.................................................. 50K

Digital Marketing...........................................50K

Equipment/Storage Rental....................................50K

Start Up expenses...........................................50K

For now, the above is a good starting point.Elsewhere, I have started an Excel document that will go into much more detail on a month by month basis.

The Wall Street Journal Startup Calculator

U.S. Small Business Association Guide to Startup Costs

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