Email sign up
Follow me on TwitterMy Tweets
Unexpectedly, I now find myself in Johor Bahru, Malaysia. I have been here for two months, during which time I started to write a book called Touching JB. It is about Johor Bahru, Singapore, food, AR/VR, people, game development, history; many things. It is also self-reflective, but hopefully not in a narcissistic way. My past experiences connect me to the present and future, of course, as they do for everyone.
The most recent example of this involves something called Sacha Inchi Oil. I was just introduced to it here in JB, and I am very interested in it. First, some background information. The first book I wrote was called the Agaricus blazei Murrill Notebook. It was print-on-demand, but I never marketed it. I believe in that book, but it needs to be revised. Paul Stamets, one of the world’s top mushroom scientists, wrote to me soon after I informed him of the book. He told me two things and then suggested I stop publication.
I don't remember exactly,but first Paul told me something like the taxonomy (the way that scientists classify things) for the "ABM" mushroom had changed. Agaricus blazeii Murrill had become cultivated and improved so much that it was considered to have be a new species called agaricus subrufescens.Or something like that; even now the taxonomy isn't straightforward. That happened weeks before I finished the book, and I was unaware of it. That by itself was not an absolute game changer, as most of people would continue to use the old name or would be aware of both. The other complication was that a test result that I referred to in the book had been found to be inaccurate; falsified.So, despite a great deal of interest, I didn’t get the ABM Notebook in the hands of readers.
At the time of the book’s completion I had moved to Singapore to work for a startup doing 3D gamemaking/VR, which I was thrilled to be doing, but which also took up all of my time.I didn’t revise the book.
Before the move to Singapore, I was working with an amazing woman who was a pharmacist and a mother of two boys. We were both living in Japan at that time, and it was there that she introduced me to the company that grew and produced very high quality ABM. We sold their product on the internet as well as at health fairs in the US.The challenges: we were both new at selling something like ABM, the internet was new to us and our freeze-dried ABM was extremely expensive. We seemed to be pioneers as very few people knew about ABM. In short, we learned a lot, made some great connections and didn’t sell much.
However...there are very few things that can compare to playing a small part in a process that results in a person regaining some, or all, of their health.
However, the partnership, the international network and the lessons learned became dormant. But... a few days ago, I discovered sacha inchi oil.
Part two of this story is here.
re: Paul Stamet; This is his company.
This TED talk by Paul is full of mushroom/cancer facts and hope. Go to 1:20
In the middle of 2016, I decided that the time was right for my VR ideas. This blog is filled with posts about research , seminars, meetings etc. I am now refining my pitchdeck for presentation to investors/VCs. I would prefer to bootstrap, but for this company, at this time, that is a challenge that would seem to take a long time to solve.
Here are my replies to some of the basic questions investors want answered:
Potential audience? One billion (yes, that is a 'b')
What work has been done? Extensive pre-production including: research, research research, paper mockup, paper grey box mockup, troubleshooting bootcamp with trusted associates, started theoretical command sequences for programmers, UI design(fonts, layout color patterns)
How will it grow? I have compiled a list of personal connections and carefully selected industry leaders (mainly bloggers and journalists). These people would form a base for testing. Additionally, when the time is right, a press release will be sent to the VR media and notification give to VR social media groups. The user base will grow through these channels as well as through word of mouth. Other methods of promotion have been planned.
In addition to meeting a need, the project is fun to use. Though the project is simple and functional, the user experience will feel like the best parts of a five star restaurant, Cirque Soleil and driving a Ferrari.
Business projections: Huge
If you would like to know more or be a beta tester, feel free to get in touch.
8.Singapore's multicultural population is also very smartphone savvy.