My terrible book promotional flyer made me happy

As you may know, I have not yet done any serious marketing--though I do have a bestseller. I believe that books sell because of word of mouth, not advertising. Of course, at some point I will do serious advertising, but that day has not yet come. For now, I am most interested in connecting with readers with a sense of adventure.

What follows is something I greatly enjoy.

Hi Stephen, I am one of the guys taking your leaflet when you were in HK for the book exhibition on the bridge.

One thing I want to mention is, sorry for the frankness.... Your leaflet is lousy😅

These are 2 other leaflets I have acquired while on the bridge, and they are objectively and subjective better.......

1. Your leaflet is in black and white.

2. The text and images are pressed together and too small for normal people to read.

3. And most importantly, I don't know what you want to promote in this leaflet..... There is no focus. Is it "book merah", "Obama search words", or Bali Wave Ghost? I was thinking along these lines when I read the leaflet: "What are these books? Why I would want to read them? And why is there some strange circles drawing overlapping with the images and text in the centre? 😵😵😵"

Hope u can improve on your presentation so more people can read your good book on different cultures and places 👍👍👍

"FANTASTIC," I say! The link to the books which are now on sale/free is here.

More about the HK Book Fair is here.

Publishing Magnates

Stephen Black , Book Merah CEO/author , with Stuart Rankin, Chairman of The Dundercats Multimedia Group.

2 Responses to My terrible book promotional flyer made me happy

  1. Steve….get ahold of that guy…that was great info!!

  2. Pingback: July 21, 2018 | blacksteps

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