In Singapore, if not all of Asia, Book Merah was the first to publish a poetry ebook on Amazon. It was an honor to epublish Fires, by Cyril Wong, with cover art by George Parel. But that was long ago, when even Amazon itself was figuring out technical and other issues. Book Merah has printed (and sold out) my book titledi ate tiong bahru. The other six titles are all ebooks. It is only now, after ten+ years of nonmarketing, that Book Merah is ready to dip a leg into the pool of marketing. This post is a refresher to myself, and a guide to those ready to self-publish.
So, self-publishers, before you get into bed with Amazon, look at books comparable to yours. The sales pages on Amazon give you plenty to think about: description author bio, etc. This post is about those questions that are not obvious from the consumer's point of view.
Cover. Yes, you know you need a cover, but did you know that Amazon has a cover generator? I used it for this book because of the urgency of the Covid 19 situation. Most of the time, I don't even consider it is uninspiring and limited. However, I did use it for this version of Tyler's book. The file is a reference to those old cartoons where a file is hidden in a birthday cake which is given to a prisoner. Here, the file is a graphic contrast to the phrase "Newspaper Drumstick". The font, the clean layout and the unimaginative font, are institutional and cold. The subtitle, is what gives this cover "heat", especially, "Poems sent to a brother". At the time of this writing, I am not sure if this will be final or not. The file is a bit fuzzy when blown up, but looks good small. This is another dimension of digital publishing; almost always, you can change things easily.