- Facebook Live from a technical aspect. For a serious shoot, the Wifi must be checked beforehand, especially if the camera moves even a few feet. A weak signal will stop the video or result in distortion. Sound and picture quality are acceptable but, like any video shoot, preparation is needed for the best audio and video.
- Facebook Live from a cinematographer's viewpoint. Without some sort of stabilizer, the picture will be bumpy. I need a Smoovie! Facebook Live uses a square format! There are filters, including one for black and white.
- Facebook Live from a social media aspect. The Facebook Live Map is useful, but I don't think I gained any viewers because of it. As mentioned, I do not yet have a large audience base and as a result cannot expect a significant number of viewers, though a Facebook Ad campaign may change that. Unlike the Live video, those ads can be tagged.
Because I will soon be doing another ebook giveaway AND a Kickstarter campaign, I wanted to test and learn about Facebook Live and see if it could be used to help with promotion. I should mention that, for the past three years, I have been writing and living in Bali, one result being that it was unnecessary to have a smartphone. Suddenly I find myself in Jakarta with an "old" Samsung. It has been the ideal opportunity to work with photography and Facebook Live. What I have learned in the past few days will somehow help the free ebook and Kickstarter campaigns. 1. My first Facebook Live experience...wow! Actually, this took place in Singapore, a couple of weeks ago, when I helped my friends at JDMIS do a test. At present, one segment has reached over 52,000 people and 11,000 people viewed at least part of it. These figures astounded me, though I was fully aware that JDMIS has a large fan base and the live broadcast was promoted by a boosted ad. I think less than 40 dollars were spent in total (there were a few segments). We live in amazing times. My Facebook Live audience has rarely been in the double digits. Understandable as I have done no preparation, my followers are not many and I am not paying to boost anything.