Using Facebook Live

Because I will soon be doing another ebook giveaway AND a Kickstarter campaign, I wanted to test and learn about Facebook Live and see if it could be used to help with promotion. I should mention that, for the past three years, I have been writing and living in Bali, one result being that it was unnecessary to have a smartphone. Suddenly I find myself in Jakarta with an "old" Samsung. It has been the ideal opportunity to work with photography and Facebook Live. What I have learned in the past few days will somehow help the free ebook and Kickstarter campaigns. 1. My first Facebook Live experience...wow! Actually, this took place in Singapore, a couple of weeks ago, when I helped my friends at JDMIS do a test. At present, one segment has reached over 52,000 people and 11,000 people viewed at least part of it. These figures astounded me, though I was fully aware that JDMIS has a large fan base and the live broadcast was promoted by a boosted ad. I think less than 40 dollars were spent in total (there were a few segments). We live in amazing times. My Facebook Live audience has rarely been in the double digits. Understandable as I have done no preparation, my followers are not many and I am not paying to boost anything.
  1. Facebook Live from a technical aspect. For a serious shoot, the Wifi must be checked beforehand, especially if the camera moves even a few feet. A weak signal will stop the video or result in distortion. Sound and picture quality are acceptable but, like any video shoot, preparation is needed for the best audio and video.
  2. Facebook Live from a cinematographer's viewpoint. Without some sort of stabilizer, the picture will be bumpy. I need a Smoovie! Facebook Live uses a square format! There are filters, including one for black and white. 
  3. Facebook Live from a social media aspect. The Facebook Live Map is useful, but I don't think I gained any viewers because of it. As mentioned, I do not yet have a large audience base and as a result cannot expect a significant number of viewers, though a Facebook Ad campaign may change that. Unlike the Live video, those ads can be tagged.
Conclusion: Along with photography and writing, Facebook Live has been an interesting way to document my time in Jakarta. As for using Facebook Live to promote my upcoming campaigns, I did come up with the following idea during my experiments: During the campaigns, I will read sections from Bali Wave Ghost in interesting and quiet places in Bali that have good WiFi. Although the live recording may not attract large numbers unless I boost the post, I can later put the recorded video in my blog where I can label it with the appropriate keywords. The ability to get video online quickly and easily is, presently, the Facebook Live feature that I want to work with the most.

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